From feeling demotivated with a ‘woolly’ coaching offer to feeling confident and clear with a brand new signature 1:1 programme that sells, and a marketing strategy that means her content now speaks directly to her ideal client.
Name: Heather Hill, HR Consultant and Coach for Introverted Leaders
“I feel like I have a clear product to sell now (it was a bit woolly before), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language”
Name: Heather Hill, HR Consultant and Coach for Introverted HR Leaders
Business: Heather Hill Consulting and Coaching
Website: https://www.heatherhillcoaching.com/
Where I was: I was feeling quite demotivated - everything felt like a slog - but I was also determined not to give up.
Where I am: I feel like I have a clear product to sell now (it was a bit woolly before), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language. I do think I'm still getting to grips with this level of specificity (and hopefully getting better) but it certainly helps me to create content where all roads lead to my signature solution - I can relate my posts or emails to an element of my programme or a specific problem I solve.
Before joining Fruitful Founder: Purpose to Profit™…
Not generating enough clients or income through coaching alone - I had a slow drip of coaching clients, some through referrals, some through social media marketing. I was fortunate to have some short term HR work but knew this wouldn't be long term and so needed to build something to carry me forward.
My hesitations were…
I wasn't necessarily looking for a structured group programme.
What made me say YES…
After our intro conversation it no longer felt like a hesitation because I knew I wanted to work with you in some capacity!
My biggest takeaway from the programme…
I feel clearer on my signature solution and my ideal client and I'm determined not to give up without at least one sale!
The BEST thing about working together…
I loved that the programme was self paced in many ways because this is how I like to learn. It meant I could listen to you or watch videos at a time to suit me, complete the relevant work for each module and go back and watch or listen again if needed. The resources you provide by way of workbooks, videos and audio as part of the programme are excellent, the timely feedback via voice note is something I absolutely loved and your gentle approach which is encouraging and supportive, whilst also honest was a dream!
I think what you have created in The Orchard is a hidden gem, with a wonderfully supportive community, bonus content and key speakers - this was all a really pleasant surprise to me as I hadn't realised there would be so much value in this before.
After working with Sarah…
I feel like I have a clear product to sell now (it was a bit woolly before), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language.
What I’m looking forward to next…
I do think I'm still getting to grips with this level of specificity (and hopefully getting better) but it certainly helps me to create content where all roads lead to my signature solution - I can relate my posts or emails to an element of my programme or a specific problem I solve.
I’d recommend Fruitful Founder - Purpose to Profit™ to…
Any coaches who are looking for structured support and community to build a product / programme that is completely unique and aligned to their passion and purpose.
The most important thing you should know about working with Sarah is…
Your warm and gentle, yet honest, approach is wonderfully supportive. As a client, you really help us to focus on ourselves, our uniqueness and doing business in our way. You are able to identify gaps or make suggestions that gently challenge our thinking - I always listened to your voice note feedback for others in the cohort as there were always takeaways for me too in understanding what you'd suggest for them. And honestly I think the added bonus of The Orchard is something to be celebrated!
Ready to go ‘all in’ on your coaching or consulting biz with the confidence and clarity to make it a success? Click here to see whether Fruitful Founder: Purpose to Profit™ is right for you.
Get a taster of 6 of the exact strategies I teach my clients inside Fruitful Founder™ in my podcast mini-series. 🎙️
Kind words from other happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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It is possible to achieve everything you thought you could achieve when you first started your business. And more. It (Fruitful Founder) really works. You just need to take action and do the work.
Litsa Smith, Implementation Mentor & Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
