For new, purpose-led coaches who want to attract their first paying clients without the hustle.
Put down sustainable, purpose-aligned, foundations to get your new coaching business up & running— attract your first paying clients.
Blending self-discovery and feel-good business strategy, Lost to Found(er)™ is perfect if you’re just starting out & want to put down profitable foundations so you can attract your first paying coaching clients.
✅ Craft your purpose-led vision
✅ Identify your most profitable niche & ideal client
✅ Define a feel-good brand that feels authentically you
✅ Learn effective but ethical strategies to make marketing your business feel good, so you overcome any fear of self-promotion
✅ Package your magic into offers your dream clients will love to buy
✅ Define your new identity as a female founder and shake off the ‘Corporate Hangover’ you didn’t even know you had
Lisa Swiatek, Wellbeing and Mindset Coach
“Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.”
Craft your purpose-led vision, identify your most profitable coaching niche & ideal client, & define a feel-good brand that feels authentically YOU.
Learn how to package your genius into services your dream clients will love to buy.
Watch the video below to find out more
Feel free to watch it on speed x 1.5 if you’re short on time. 😉
It could be a good fit if you:
Are newly qualified (or are soon to qualify) as a coach and want to attract your first paying clients
Want to learn how to put down profitable foundations so you can grow a sustainable coaching business and replace your 9-5 income
Want to join a thriving community of friendly, purpose-led coaches
Have a vague idea of the services you’d like to offer but haven’t yet clearly defined your coaching niche or your ideal client
Enjoy self-discovery and are curious about blending Positive Psychology and nature with intuitive business strategy
Are committed to investing at least 2 hours per week learning the skills to grow your new coaching business
Ross Reekie, Meaning of Work Consultant and Speaker
“I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.”
Shape & start your new coaching biz from the inside out & start ethically attracting dreamy, paying clients fast.
Even if the thought of self-promotion makes you want to run for the hills!
When I started my own returner and career coaching business back in 2018, I was convinced I’d be able to work out how to attract paying clients on my own. How hard could it be? Well actually, quite hard, as you’re probably finding out! You absolutely can do it alone…
Or… you could work with a business mentor (🙋♀️hi!) and get there so much faster.
I’ve made all the mistakes, so you don’t have to, and have shaped and grown my own happy, profitable, purpose-led business mentorship and leadership coaching business. (and broke through that elusive 6 figure mark in 2023).
I’d love to help you start making the impact and income you started your own coaching business for in the first place. So you never have to go back to your old, soul-sapping 9-5.
Investment
£997 + VAT
(or 6 x payments of £176 +VAT)
This is what you’ll get:
🌳 2 x self-paced modules per month for 6 months
🌳 2 x 1:1 strategy calls (worth over £250 each)
🌳 Lifetime access to my friendly coaches’ community, The Orchard™ (worth £37/month)
🌳 Monthly term-time co-working
🌳 20+ hours of guest expert sessions
🌳 Ad hoc workshops
🌳 Bonus content
🌳 Cosy bi-weekly, term-time accountability check-ins
You will:
✨ Craft your own purpose-led business vision
✨ Identify your most profitable niche and ideal client
✨ Define a feel-good brand that feels authentically you
✨ Learn effective but ethical strategies to make marketing your business actually feel good
✨ Package your magic into offers your dream clients will love to buy.
✨ Define your new identity as a female founder and shake off the ‘Corporate Hangover’ you didn’t even know you had. 🙈
It’s time to organise all those ideas for your brilliant new coaching business out of your head and your journal and into the world, so you can start attracting paying clients asap!
Kind words from happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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![Anna Hewitt]()
A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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“I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
