An intimate group mentorship for ambitious, purpose-led coaches ready to become THE go-to authority in their field.
Design or refine your Signature Offer & build an engaged waitlist in just 90 days. Attract & enrol values-aligned clients every single month.
Maybe you can relate?
😩 You’re a great coach - your best clients tell you every day - but it’s hard to convey the life-changing value of your work, so your pipeline is dry.
🤯 You’ve been tying yourself in knots for months (if not years) trying to explain clearly exactly what it is you do, for whom and how you uniquely do things.
😬 You’re grateful for the financial buffer of ad-hoc referrals and associate work, but your nervous system doesn’t love the unpredictability. You’d love to create a sustainable flow of your own, great-fit clients.
😮💨 You’re fed up of blending into a sea of faceless coaches all saying the same thing. Because you know you do things differently (and better!) - you’re determined to become the ‘go-to’ coach in your field.
🍝 You’ve been showing up ‘consistently’ on social media and have grown a decent-sized audience, but you’d be the first to admit that your marketing approach to date has been more ‘spaghetti-at-a-wall’ than strategic.
⚙️ Your sales system? Say what now? Discovery calls? Let’s not go there. 🙈
What if this could be your reality instead…
❌ Say goodbye to all those word salads on your website whenever you try to explain what you do, how you’re different and who you’re for.
✅ Clearly and confidently articulate the incredible value of your coaching, using messaging that subconsciously resonates with your perfect people; and then use it to create and position a stand out signature offer they’ll actually buy.
❌ End the social media time suck – and other marketing activities that not only feel pushy and inauthentic but result in little engagement and very few enquiries.
✅ Choose ethical marketing strategies that play to your strengths, align with your values, and allow your personality to shine through; gently nurturing your dream clients until they’re ready to work with you.
❌ Forget having to rely on unpredictable referrals and ad-hoc associate work that leads to stressful income peaks and troughs.
✅ Create heart-felt content that captivates and connects, and actually leads to enquiries about your life-changing offers; so you attract a steady stream of perfect-fit clients (and income) every single month.
❌ Stop dodging sales calls because they feel awkward and you lack belief in your offer. Put an end to giving away hours of free coaching because you’re worried about coming across as a sleazy car sales man on your disco calls or at your free workshops.
✅ Learn strategies that make your sales conversations and free events feel like authentic acts of service and a comfortable invitation to simply take the next step with you. Watch your conversion rates soar.
Tamsin Williamson , The Parenthood Coach
“I designed a new signature coaching offer I put my heart and soul into, which I now feel really proud of and in love with - and sold 3 x 1:1 spaces as soon as I released it into the world.
I also created a Summer mini-offer which I sold using new aligned strategies - and sold out all 5 spots within a week. Joining Fruitful Founder has been an enriching and self-affirming experience.”
Introducing Fruitful Founder™ - an intimate group business mentorship & coaching programme:
Create, validate and position a new (or improved) signature coaching offer that actually sells.
Then learn how to market and sell it on repeat. You’ll design and embed an ethical marketing and sustainable sales system, so you consistently attract & enrol values-aligned clients into your new offer every single month.
It’s absolutely possible to master the art and psychology of feel-good email marketing and sunny, soulful sales; even if the thought of self-promotion makes you want to run for the hills. 🙃
Name: Katrina Court, The Wing Mama - Matrescence Coach
“I’ve fallen in love with my business again and honestly, I have seen such a change in myself - my confidence, how I show up, not being afraid to have a point of view.
There have been so many significant milestones during my time in Fruitful Founder™ - I've rebranded, I've zeroed in on a particular stage in my ideal client's situation that I feel really passionate about, I have a created and sold 3 places in a new signature offer I believe in… and so many ideas of where it can take me next.”
Learn how to use ethical marketing and sunny, soulful sales strategies to consistently attract and enrol values-aligned clients into an irresistible signature offer every single month.
Become the go-to coach in your field & get off the feast & famine rollercoaster, without relying on ad-hoc associate work, unpredictable referrals & bro marketing tactics.
Hello
Hi, I’m Sarah. Mum, optimist, business mentor, leadership coach, self-confessed positive psychology geek and nature-lover.
For 4 years, I ran a successful career and leadership coaching business and nearly doubled my old 9-5 income, before moving into business mentoring other coaches in 2021. But for the first 18 months as a female founder, I felt confused, behind and bewildered about the ‘best’ way to grow my new coaching business.
The endless noise coming from the blow-dried ‘6 figure’ online biz coaches in their private jets was deafening and thoroughly discombobulating. All their talk of ‘manifesting 10k months’, evergreen funnels and lead magnets made me question everything I was doing.
I longed to find a business mentor who didn’t take themselves too seriously but could also show me practically - and intuitively - how to grow a thriving coaching business. A business that would not only make me happy and work around my young family; but also make me a decent income, so I’d never have to go back to my soul-sapping 9-5 Head of Talent role.
Now, I’m on a mission to help other impatiently ambitious, purpose-led coaches grow happy, profitable coaching businesses, in a kind, ethical way and BS-free way – without changing who they are, or working 24/7.
Jen Elworthy, Career Coach & Fertility Expert
“Fruitful Founder is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business & believe it can happen, to the skills I've learned, to the community. It's just not the same as any other business coaching programmes.”
Package, market & monetise your coaching magic✨ with a signature offer that actually sells.
Then learn how to consistently attract & enrol values-aligned clients every single month, so you can stop relying on ad-hoc associate work & unpredictable referrals.
I’m a sucker for a framework 🤓
Here’s me drawing a limiting belief cycle at one of my retreats!
I worked in talent and organisational development for over 15 years before starting my own coaching business back in 2018 and have been designing development programmes for nearly 2 decades.
So I’m pretty good at breaking down complex concepts into easy-to-digest training and learning materials. Which is exactly what I’ve done with my signature Fruitful Founder Method™.
When you join the programme, you’ll get instant lifetime access to 10 modules of bite-size offer-creation, marketing and sales training videos, templates, workbooks and resources.
What you’ll learn
🎯 Phase One: Fruitful Foundations
Define your most profitable, purpose-aligned niche, audience & offer
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Stand out in a sea of generic coaches who ‘help everyone with everything’, and become THE authority in your chosen field . Create your own market by carving out a unique, profitable and purpose-aligned coaching niche that feels like home. You’ll then nail your inimitable offer positioning so you can clearly communicate why you do what you do, exactly who you love to work with and how you do things differently.
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Learn how to package up, position and price your own special blend of coaching magic into a feel-good, signature coaching or consulting offer that actually sells. Learn how to gift-wrap your point of view, superpowers and story into a truly unique offer and irresistible your dream client will instantly see the value of - and be excited to jump into.
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Super-charge your messaging and positioning - and ultimately sales - of your shiny new signature offer with my proven Validation Va-Va-Voom™ method, and create a waitlist of prospective dream clients who are excited to work with you. All this before you even officially launch it or share it with the world!
🧲 Phase Two: Magnetic Marketing
Master the art & psychology of ethical messaging & lead-generation
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Using insights from your validation conversations my Cake Not Quinoa™ filter, we’ll extract your most powerful Mindreader Messaging™ themes. These are the hyper specific topics that always resonate subconsciously with your perfect-fit people you use them in your in your content.
You’ll then put these messaging themes to work using my 30 Day Cold to Warm Content Challenge and Trello Content Planner . This will elevate your brand authority and seed your new signature offer with your existing audience.
🤖 You’ll also get unlimited access to the Mindreader Messaging Content Lab™ 🧪 - my powerful custom GPT - which a strategic content-creation thinking partner, fully trained in TheFruitful Founder Method™ and Mindreader Messaging™ frameworks. My clients are obsessed!
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Choose from my 11 ethical, 100% ick-free lead-generation strategies to attract, ready-to-buy, values-aligned new clients in an authentic, feel-good way. Generate enquiries about your new (or improved) signature offer using approaches that suit your personality, play to your strengths and align with your values. No more hustling or count-down timers.
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Just like marmite, you won’t be for everyone. Owning and sharing your innate gifts, story, unique point of view, personality, approach and message will elevate your brand.
Once you’ve defined your ‘secret sauce’ and unique brand essence, I’ll show you exactly how to use it to position yourself as “THE go-to coach/ consultant in your field”. This will make you highly referable and elevate you as the expert authority in your field, so that you and magnetise more perfect-fit clients (and repel those who aren’t).
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If you’ve been putting all your marketing eggs in one social-media shaped basket or you’ve been relying on referrals, it’s time to learn how to organically grow and nurture an audience that you actually own, by growing an email community of prospective, perfect-fit clients.
In my Fabulous Freebie™ framework, I’ll show you step-by-step exactly how to create and set up an irresistible lead magnet (or make your existing one more effective) and design a Warm and Fuzzy Welcome Sequence™️ that positions your signature offer as the obvious next step. Your first feel-good funnel!
☀️ Phase Three: Soulful Sales Systems
Build Your Email Marketing & Sunny, Soulful Sales Systems
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You’ll learn the psychology of why and how people buy so you can gently nurture your prospective dream clients until they’re ready to work with you. No coercion or pushy bro-marketing tactics required.
I’ll show you step-by-step, how to build out and embed a sustainable, feel-good Ethical Sales System™ and rhythm, so you can sell your new signature offer on repeat every single month.
This module includes proven frameworks for discovery calls, workshops and masterclasses that feel authentic and ethical…and actually result in sales.
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Use my powerful Qualify For Quality™ strategies to elevate the calibre of the enquiries making it through to your calendar and send your discovery call conversion rate sky-rocketing! These are important jewels in your ‘sales conversion crown’ and I have a whole range for you to choose from.
Whichever you go for, rest assured that your time wasted on calls with misaligned prospects, time-wasters or freebie hunters, will become a thing of the past.
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Once your Fabulous Freebie™ is up and running and attracting a steady stream of prospective Goldilocks dream clients, you’ll now learn the art and psychology of Easy Breezy Email Marketing™ and nurture them more effectively than you can on social media. You’ll learn simple but powerful email marketing strategies and techniques that gently encourage those who are ready, raise their hand to work with you.
This module also includes a full Launch Campaign Email Sequence Template you can use every time you need to generate more enquiries for your new (or improved) signature offer or launch something new.
Becca made back her investment in the programme twice over within just 2 weeks of launching. 🎉
Becca Meadows, Women’s Health & Leadership Coach
“I can now celebrate what makes me uniquely me - with a signature offer that brings together my unique skills. I know who I am speaking to & what they need to hear. I know my value.
I signed 4 clients into my signature programme within 2 weeks of launching & made back my investment in Fruitful Founder™ twice over.”
How it all works
The Support:
6 months UK term-time - with the option to extend
🌸 Fortnightly 90 min group mastermind coaching calls: Tues 12-1:30pm
🌸 Lifetime, instant access to 10 modules of bite-size training videos, resources, templates, frameworks and workbooks
🌸 Personalised weekly office-hours feedback from me on your strategy at key milestones
🌸 Fortnightly copy coaching office-hours with our amazing resident copy coach - Dr. Shelly, The Copy Professor - get expert feedback on any content you create; from your ‘I help statement’ and offer summaries, to your sales and landing pages, email welcome sequences and lead magnets.
🌸 Lifetime access to a bank of messaging frameworks, website, sales page, launch and welcome sequence email templates, content planners and lead-gen strategies.
🌸 Lifetime access to my custom GPT, The Mindreader Messaging Content Lab™, fully trained in my Fruitful Founder Method™ and Mindreader Messaging™ frameworks. (worth £50/month)
🌸 Complimentary access to my startup foundations programme, Lost to Found(er)™ packed with Positive Psychology and strategies to overcome imposter syndrome (worth over £750)
🌸 Lifetime access to The Orchard™ community on Circle which includes: monthly co-working sessions, a library of over 20 hours of guest expert recordings, bonus content, ad hoc workshops and live trainings, bi-weekly accountability and wellbeing check-ins (worth £37/month / priceless!)
Only 4 places available to start this Autumn.🍂
Investment = £375 +VAT/month
(or £2850 +VAT when you pay in full)
Qualify for a BONUS worth over £500 when you join the waitlist & decide to sign up.*
*By joining the waitlist you’re not committing to anything. It just means you’ll be first to hear when the doors officially open next month.
You’ll also qualify for a very special bonus worth over £500 if you decide to sign up - so you can super-charge your progress from day one. 🚀
*Please drop me a line if you’d like to enquire about working through the strategies covered in this programme on a VIP 1:1 basis.
Please note that these VIP 1:1 places are very limited & investment starts at £5k + VAT for 6 months’ support.
Fruitful Founder™ could be a good fit if you:
✅ Are an ambitious, purpose-led coach, have worked with paying clients over the last 6 months and are earning between £2-3k/month
✅ Have been posting consistently on social media and have an engaged audience of at least 300 followers
✅ Wholeheartedly believe that what you do changes lives and have rave reviews from clients to prove it
✅ Are ready to niche down and create a signature offer (or evolve your existing one) and become the go-to coach in your field
✅ You are able to commit at least 2 hours per week (+ calls) to learning and implementing new skills that will grow your business
✅ Value ethical, authentic marketing and don’t want to have to shout louder to reach more people
✅ Want to stop relying on ad hoc associate work and unpredictable referrals and start consistently attracting your own clients through your own marketing without burning out.
Litsa Smith, Implementation Mentor & Consultant
“It is possible to achieve everything you thought you could achieve when you first started your business. And more. Fruitful Founder™ really works. You just need to take action and do the work.”
Watch this explainer video to find out more
(on speed x 1.5 if you’re short on time!)
Sam Kennedy-Christian, Mental Load Coach and Fair Play Facilitator
“This week I sold the first spot on my programme. And the wider confidence has supported me to make 2 other sales this week (and it's only Tuesday!). This is huge for me. I can comfortably pay myself for a couple of months from this, while also saving for tax and re-investing in things like supervision and CPD”
But don’t just take it from me…
See for yourself some of the incredible successes that happen in Fruitful Founder™ every single day.
Here’s what career & leadership coach, Heather Hill, had to say 2 months into Fruitful Founder™:
You don’t have to do it alone
The majority of people won’t make it this far, so if you have - take it as a sign that you’re more committed to making your business a success than the average coach or consultant. 😉
✨ It’s this commitment and quiet ambition that means you’re determined not to become yet another statistic in a long trail of failed coaching businesses.
✨ You’re not like those other coaches who believe that all you need to grow a successful coaching business is more CPD hours and ‘great coaching skills’.
✨ You know that without mastering the marketing and sales skills to confidently and clearly share your value, you may as well go back to your soul-sapping 9-5. And that is not an option for you.
✨ You know that asking for help isn’t a weakness and that getting the support you need actually means you’ll achieve your business goals faster - you’re the kind of business owner who takes action off the back of listening to a podcast, after all. 😉
✨ It’s your time to shine out in a sea of coaches. You’re ready to stop dancing on the periphery of what you know is possible for you - you haven’t come this far only to come this far.
Heather Hill, HR Consultant & Coach for Introverted Leaders
“I feel like I have a clear product to sell now (it was a bit woolly before!), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language”
Ready to feel this supported?
Fancy a taster of Fruitful Founder™?
🤯 You’re fed up of going round in circles trying to explain what you do, who you help and how you do things differently
🤩 You know you need to get clear on these foundations to become the go-to coach in your field and create a memorable signature offer
If this is you, my self-paced mini-course, Pinpoint Your Purpose and Profit Niche™️ is for you.
Using my unique approach to niching - which feels expansive and heart-led not restrictive - you’ll finally nail your most profitable and purpose-aligned coaching niche and pinpoint the profitable problems you solve for people.
This clarity and specificity will super-charge the magnetism of your marketing and messaging, and position your signature offer so it actually sells.
Pinpoint™️ is actually module 1 of Fruitful Founder™ so it’s a great way to experience my teaching style and The Orchard™ community, before you decide whether or not to jump into the full Fruitful Founder™ programme.
There’s also the option to add on a 1:1 strategy call to ensure the profitability of your chosen coaching niche for your new signature programme. 🎯
Start today from only £164 + VAT
Get a taster of 6 of the exact strategies I teach my clients inside Fruitful Founder™ in my podcast mini-series. 🎙️
Not quite ready for Fruitful Founder™?
If you’re just starting out or still working towards your coaching certification, want to put down sustainable, purpose-aligned foundations to attract your first paying clients, check out Lost to Found(er)™, my startup foundations programme.
Lost to Found(er)™ is for new, purpose-led coaches who want to attract their first paying clients without the hustle. Put down sustainable, purpose-aligned, foundations to get your new coaching business up & running & attract your first paying clients.
You’ll craft your purpose-led vision, identify your most profitable niche & ideal client, define a feel-good brand that feels authentically you & learn how to market and package your genius into services your dream clients will love to buy.
Lisa Swiatek, Wellbeing and Mindset Coach
“Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah’s Lost to Found(er)™ programme.”
Kind words from happy clients
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This week I sold the first spot on my programme. And the wider confidence has supported me to make 2 other sales this week (and it's only Tuesday!). This is huge for me. I can comfortably pay myself for a couple of months from this, while also saving for tax and re-investing in things like supervision and CPD.
Sam Kennedy-Christian, Mental Load Coach & Fair Play Facilitator
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Joining Fruitful Founder has easily been one of the best decisions I've made since starting my business. It's been the perfect combo of an inspiring, supportive group programme with the flexibility to grow your business in a way that works for you. What I love most is that it's all built on authenticity and ethical marketing. No gimmicks or sleazy sales tactics, just real and meaningful results.
Katrina Court, Coach for Career Mums
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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![Litsa Smith]()
Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I feel like I have a clear product to sell now (it was a bit woolly before!), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language.
Heather Hill - HR Consultant & Coach for Introverted Leaders
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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“I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
