Ready to stand out in a sea of coaches?
Finally nail your niche & master the messaging that repels the browsers & activates the version of your ideal client who is excited to work with you.
A 3-week, self-paced course for ambitious coaches who want to start getting more ‘how can I work with you?” DMs.
Let’s check you’re in the right place
✅ You’ve evolved. You’re not the same coach you were when you qualified a year ago- your mastery has deepened, you know the kind of coaching you want to do.
😕 But your content hasn’t caught up. You’re still using messaging and language that reflects the old version of you - when you used to coach anyone who’d pay you!
✅ You’ve outgrown “helping women unlock their potential.” You know exactly how you help and the exactly who gets amazing results when they work with you.
😕 But when you try to explain what you do it always misses the mark. It sounds too generic, safe or just like everyone else. You can feel the magic and uniqueness of your work - you just can’t seem to articulate in words that convert.
✅ You’ve got glowing testimonials from paying clients and you know your coaching has the power to change more lives.
😕 But your engagement, enquiries, and content calibre just don’t convey the magic your current clients experience when they work with you. You know it’s time your marketing caught up with the coach and leader you’re becoming.
✅ You want to attract aligned clients who are ‘all in’ and ready right now. Not “maybe next year when I’ve saved up” - actual ready-to-invest, perfect-fit people.
😕 But you’re still attracting browsers and people who aren’t quite there yet. The enquiries you do get feel like they need convincing - and you’re tired of being in sales mode all the time instead of doing the work you love.
What if this could be your reality instead?
✅ Your content and offers finally reflect the coach and leader you’ve become. You’re not explaining yourself anymore - the right people instantly understand what makes your work special and why they need you specifically.
✅ Your messaging does the heavy lifting for you. When your perfect people read your content, they think “OMG. It’s like she’s in my head!” They’re already half-sold before they even DM you.
✅ You’re done trying to appeal to everyone. Your content now speaks exclusively to the version of your ideal client who is excited to work with you - so the browsers quietly unfollow while your dream Goldilocks prospective clients lean in closer.
✅ Discovery calls feel different. They’re not ‘let me convince you” conversations anymore - they’re “yes this is exactly what I need” conversations. Because your messaging has already filtered out the people who aren’t ready or right.
✅ Your client roster gets an upgrade. You’re attracting people who are ready - energetically, financially and emotionally. The kind of clients who are excited to do the life-changing work with you, and remind you exactly why you became a coach in first place.
✅ Your business finally feels like you again. Not a watered-down, play-it-safe version. The real you - full of purpose, personality and potency in everything you create.
✅ You stand out in a crowded coaching market. With messaging that captures the depth and unique value of your life-changing work - because it finally does your magic justice.
➡️ The result? More genuine enquiries and DMs from ready-to-buy, perfect-fit clients who already see your value and are ready to jump into your offers. More meaningful, energising work with the right people (and less with the Debbie Downers that drain you and need convincing.) You make more impact through your work because you’re finally working with the people you’re meant to serve.
More you. More impact. More income. More purpose. ✨
That’s exactly what we’ll do inside PINPOINT.
This is for you if you’re ready to stop blending in and start attracting higher calibre clients by communicating the full power of your work - with clarity, confidence, purpose and potency.
Inside PINPOINT, you’ll:
🎯 Carve out your own ‘Category-of-One’ coaching niche - so you’re no longer competing on price or trying to out-shout everyone else. You’ll have positioning that’s unmistakably yours - meaning more great-fit clients choose you because nobody else does what you do, quite like you do it.
💬 Master Mindreader Messaging™ - my psychology-led system for getting inside your new elevated ideal client’s head so deeply that your content reads like you’ve been eavesdropping on her 3am thoughts. (this is what makes people DM you saying “It’s like you’re in my head!”)
🔎 Identify your next-level ideal client’s ‘Tipping Point’ - the exact moment she goes from “I should probably sort this out at some point” to “I need to fix this NOW”- so your messaging activates urgency without ever feeling pushy or salesy.
✨ Translate your brilliance into words that actually land. No more rambling explanations or apologetic “what I do is kind of like…” You’ll have crystal clear language that makes people instantly get what makes your work different (and worth investing in).
🎁 Create a magnetically positioned niche summary. A clear, compelling description of exactly who you help, what life-changing transformations they’ll experience when they work with you, and why you’re THE perfect coach for them - ready to use across your website, bio, content, offers and in your discovery calls.
Introducing my unique, purpose-powered approach to niching…
Back in 2021, I created a unique system and approach called Your Purpose and Profit Niche™. 🎯
This system shows you how to go way deeper than any run-of-the-mill, surface-level 'ideal client avatar' work you've ever done before.
My approach brings together your unique and evolving purpose, story, experience and personality (which is essential if you’re going to stand out from the crowd) with the kind of positioning and messaging that subconsciously connects with your perfect, next-level people.
It’s a unique approach to niching that instead of feeling risky and restrictive, actually feels meaningful, expansive and deeply in service of those people who are ready to go deeper. Because it puts YOU, your uniqueness, personality and purpose at the heart of your ever-evolving beautiful business.
You’ll effectively learn how to carve out your own inimitable ‘Category of One’ that appeals to your next-level ideal client: your own purpose-led, you-shaped, feel-good niche that reflects the coach and leader you’re becoming. Because no one is you, that's your superpower. 🌟
Hello
Hi, I’m Sarah. Mum, optimist, business mentor, leadership coach, self-confessed positive psychology and neuroscience geek, and nature-lover.
For 4 years, I ran a successful career and leadership coaching business and nearly doubled my old 9-5 income, before moving into business mentoring other coaches in 2021. But as a female founder, I’ve often felt confused, behind and bewildered about the ‘best’ way to grow and evolve my coaching business over the years.
The endless noise coming from the blow-dried ‘6 figure’ online biz coaches in their private jets was deafening and thoroughly discombobulating. All their talk of ‘manifesting 10k months’, scaling, growing empires and building evergreen funnels made me question everything I was doing.
I longed to find a business mentor who didn’t take themselves too seriously but could also show me practically - and intuitively - how to grow and evolve a thriving coaching business. A business that would not only make me happy and work around my young family; but also make me a decent income, so I’d never have to go back to my soul-sapping 9-5 Head of Talent role.
Over the last 8 years, I’ve successfully evolved my coaching niche at least 4 times, working with more advanced ideal clients with every iteration, without having to burn my business down or abandoning my audience each time. In 2023, I made over 6 figures so I know you can too.
Now, I’m on a mission to help other impatiently ambitious, purpose-led coaches grow and evolve happy, profitable coaching businesses, in a kind, ethical way and BS-free way – without changing who they are, working 24/7 or starting from scratch every time their ambition outgrows their niche.
How it works:
A self-paced 3/4-week self-paced course & community:
During your time inside the PINPOINT you’ll:
🌸 Define (or refine) your most profitable and purpose-aligned coaching niche - one that feels spacious and you-shaped, not limiting.
🌸 Attract perfect-fit clients who are excited to work with you now, not “one day soon when they’ve saved up.”
🌸 Identify the urgent problems your perfect-fit ideal clients are already searching for solutions to - and learn how to describe them in a way that makes them say, “That’s exactly me!”
🌸 Craft a crystal-clear, compelling niche summary that magnetises the new, committed version of your ideal client, conveys exactly what you help them with, and why it matters - ready to use across your website, bio, and socials.
What you get:
💫 Lifetime access to 16 bite-sized video lessons, exercises, resources, and a comprehensive 16-page workbook.
🌿 Lifetime access to The Orchard community - with monthly co-working sessions, bonus trainings, a guest expert library, accountability, mindset support, and plenty of cheerleading.
💥 The option to add on a 1:1 Strategy Call at the checkout for personalised feedback and support - so you can finally nail your most profitable and purpose-aligned coaching niche, pinpoint your positioning and master your messaging.
🎧 Time-limited BONUS when you sign up before December 1st:
Life-time access to a 3-day immersive private audio experience, Golden ✨, to dive deeper into the neuroscience and psychological buying drivers of your new elevated Goldilocks ideal client - Absolute solid gold for your messaging and content creation.
Investment
1 x up-front payment of £164 + VAT
Pippa Mellor - Coach for Luxury Fashion Professionals
“I feel focused, positive and clear now on who I want to help and exactly how to talk to my dream clients. It's reignited my passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
The strategy call is jam packed with advice and feedback to keep you on the right track.
The most important thing you should know is that you should just do it!”
In just a couple of weeks from now you could be…
✨Done second-guessing your niche and messaging. You know exactly who you’re work is really for and how to talk to them in your content (and it finally feels right.)
✨Watching your posts actually land with the right people. More saves, more shares, more DMs from perfect-fit ideal clients who finally value your magic and why you’re different - telling you “It’s like you’re in my head!”
✨Having discovery calls that feel exciting. With more prospective clients who are ready to invest now, not “maybe next year when I’ve saved up.”
✨ Done explaining yourself and persuading. Your messaging is so clear that the right calibre of people either get it immediately (and want in) or they don’t (and that’s fine).
✨ Working with clients who finally energise you and are ready to show up and do the work. They don’t drain you, need convincing or ever question the value of their investment to work with you.
✨Showing up as the REAL unwatered down version of yourself. With personality and authenticity; fully in your purpose, owning your expertise and claiming your identity as the coach and leader you’ve become - and discovering that’s what actually converts.
The noise quiets. The fog lifts. You’re finally back in your flow state. Leading with purpose.
And you’ll wonder why you waited so long to get this embodied, calm and clear. ✨
It works!
This unique system has honestly revolutionised the way my clients create and market their offers.
Take the brilliant Business Implementation Mentor, Litsa Smith ,who went from having no clients to having 6 ongoing high-calibre 1:1 clients and numerous potential leads for more after implementing this system.
Or Women’s Leadership and Nutrition Coach, Becca Meadows who signed 4 x premium clients 2 weeks after launching her new offer after pinpointing her niche and messaging.
Or Life and Mindset Coach, Tamsin Williamson, who sold out her new coaching mini-offer in one week and then signed 3 more high-ticket 1:1 clients soon after.
And I promise it will do the same for you when you implement it in your business.
Plus, it's the gift that just keeps on giving. Once you've learned it, you can rinse and repeat it, again and again every time you want to create and market a new offer or your ideal client evolves again.
So if you’re selling something new in 2026, and want to fast-track your sales, this system will supercharge your confidence and approach to messaging, marketing and offer-creation and help you attract the next-level clients you’re excited to work with. ✨
Ready to get started?
In just only a few weeks’ time you’ll be showing up with more clarity, confidence, and alignment than ever before - and your business will finally feel like you again. 💫
You’ll be enrolling a whole new calibre of coaching client who is ready to invest, excited to work with you and prepared to go way deeper than when you worked with anyone who’d pay you!
Your bank balance will be healthier, your nervous system more regulated and your diary will finally have space so you can enjoy living life again.
You’ll be making more income and impact but working fewer hours per week - and wondering why you waited so long to make the change. ✨
The next chapter of your brilliant coaching business starts here
Kind words from happy clients
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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![Anna Hewitt]()
A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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“I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
